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Marketing Mix For ITC

Design Management

Team: Mansi Shah I Neil Dave I Nishant Dighe I Siddarth Sury

Duration: 1 Week

Background

ITC Limited is an Indian multinational conglomerate company that operates in various industries, including FMCG, hotels, paperboards, packaging, and agribusiness. ITC's product mix includes fast-moving consumer goods such as cigarettes, packaged foods, personal care products, lifestyle retailing, stationery products, and safety matches, among others.

Objectives

The objective of this project is to develop a five-year product plan for ITC Limited that includes existing product upgrades and new product launches. The plan will be based on research, trends, and the company's goals to ensure that ITC continues to grow and remain competitive in the market.

Approach

To develop the five-year product plan, conducted market research to identify current trends in the FMCG industry and consumer preferences. We will also analyze ITC's current product mix and sales performance to identify areas for improvement and growth. We worked closely with ITC's product development and marketing teams to gather insights and understand the company's goals.

After conducting our research, we will propose a product plan that includes existing product upgrades and new product launches. The plan will prioritize products that align with consumer trends and preferences while also supporting the company's long-term goals. We will also consider factors such as product pricing, distribution channels, and marketing strategies to ensure that the proposed products are feasible and profitable.

Deliverable

The deliverable for this project will be a comprehensive five-year product plan for ITC Limited that includes existing product upgrades and new product launches. The plan will be supported by market research and analysis, and will also take into account the company's goals and objectives. The plan will include detailed product descriptions, pricing strategies, distribution channels, and marketing tactics. We will also provide recommendations for product testing and market validation to ensure that the proposed products are successful in the market.

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